Our Story
In 2008, Sheila Ostroff ventured to India to explore the diverse landscapes and immersed in the rich culture. She humbly traversed from an airplane to train, bus, rickshaw, boat, and guest houses. Sheila experienced unpredictable weather, from sweltering dry heat to the cold, cloudy, and harsh wind. Inspired by her surroundings and in her desire to be comfortable and protected, she designed the original adventure cocoon, which she continued to use on her travels worldwide.
The story of our initial product launch, our adventure cocoon:
In the summer of 2018, Sheila Ostroff joined the Bird's Eye team as the project coordinator. Sheila's onboarding began with a series of conversations about "what her entrepreneurial dreams are and what type of products she would develop if given the time and resources to do so." She shared a story with Birds Eye Founder Annie Milroy Price of a prototype made for herself during her solo travels in India. Annie's enthusiasm for this idea stemmed from her background in fair trade and product design, and she decided to invest Birds Eye resources into its development. Annie and Sheila joined their skills to bring it into the market under Birds Eye's muse brand, Turquoise Ladder.
Our Mission:
To revel in the beauty and explore the infinite possibilities that lie within the interplay of pattern, texture, color, and compassion.
Our Vision:
To create trusting, collaborative, and meaningful partnerships between producers and purveyors worldwide and help each other climb towards opportunity and freedom.
Next Chapter…
We are excited to announce that we are setting out on an adventure rebranding this Spring of 2021 with the launch of Adventure Cocoon.
About our Team of Artisans
Our partner, an organization called Destiny Reflection works to empower our team of women with employment, skills, and education which is a powerful way to help prevent exploitation. Destiny Reflection’s social enterprise programs connect with each other to provide a support structure that contributes to each women’s well-being, growth, and livelihood. As they are supported through their individual successes and challenges we are able to help our team of women towards opportunity and freedom.
Retail Locations that you can find us…
Asheville, NC
Black Dome Outdoor Outfitters, Blue Ridge Hiking Company, Indo, Instant Karma, and Second Gear.
Black Mountain, NC
Take A Hike, WNC Outdoor Collective
Boone, Blowing Rock and West Jefferson NC
Chattanooga TN